Advertising is a form of promotion for a product or service that is delivered through various media outlets. The idea behind advertising is that a product’s desired image or message can reach a lot of people. Advertisers, through study and research, target a specific audience where their product would have the most appeal.
Sometimes this research is not thorough and non-target groups may be exposed to the advertising which is a waste of promotional funds.
Advertising has long been mostly found only in print, television, and radio. However, new forms of technology have opened up new media avenues for advertising such as the internet and mobile devices.
Current Wage Scale
Also, advertising has normally been only one-sided but new developments have opened up advertising so that customers who are interested in a product can request more information, such as clicking on ads on websites.
Advertising takes place everywhere in all forms of media. Advertising jobs can specialize in areas such as marketing, product placement, advertising sales, media planners, and media consultants.
Advertising Job Qualifications
People who are interested in advertising must be people oriented. You must also be able to handle the high pressure that comes from a job with deadlines, have strong communication skills, and be highly motivated.
Furthermore, you need to be adept at building relationships with clients. Advertising is usually managed by a team of professionals so you need to have the ability to work as a team member and get along with different personality types.
Queensland University of Technology
Get a foot in the Door: Diploma of Advertising course. The program is designed to launch your advertising career, and covers a mix of communications, advertising and marketing subjects to ensure you’ve got the right blend of skills to graduate job-ready.
To get into advertising, a degree is important. Most people try for a bachelors or a masters degree in either business administration or commercial art (or both) from an accredited university.
An MBA is essential if you are going into client services and management, while a degree in commercial art is crucial for graphic designers and web designers.
Advertising Job Descriptions
A wide range of jobs are available in the field of advertising. Below is a short list of some possible job titles.
Advertising Sales: This type of advertising deals with gathering and making sales related to advertising. The usual form is to get clients to pay for advertising in print, television or radio commercials, and other forms of media.
Graphic Designers: These are the artists and designers who come up with the visuals in advertising. This can be anything from an ad in a magazine, a commercial, company logos, or corporate design.
Web Programmers: In advertising, web programmers are essential in creating and maintaining websites that represent a client’s product or service. Their task is to design a website that is not only visually impressive but also functional. They are also responsible for adding product updates and information.
Copywriters: Gifted writers with a flair for making a product or service sound impressive, copywriters are responsible for written information that describes the desired product. The goal is to write the description in such a way so that it will be highly appealing to a target audience.
Marketing Promotions: This form of advertising deals with ways to get a product or service out there to the audience. People in marketing study specific markets and audiences in order to find the best solutions for promoting a desired product.